Twitter's most valuable users are ghosting the platform

Internal research seen by Reuters says that "heavy tweeters" – defined as someone who logs in to Twitter six or seven days a week and tweets about three to four times a week – have been in "absolute decline" since the start of the pandemic.

This matters because, although these whales account for "less than 10 percent" of monthly overall users, they generate "90 percent of all tweets and half of global revenue." For context, the document is titled "Where did the Tweeters Go?"

The study also highlighted a shift in interests among the website's English-speaking heavy users from news, sports, and entertainment to cryptocurrency and NSFW content – stuff advertisers do not usually wish to associate with their brands.

https://www.theregister.com/2022/10/26/twitter_losing_valuable_users